5 charts forecasting ad spend; OpenAI’s new video tool

Plus: 4 retail partnerships we think could happen in 2024 [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis Editor’s Note: eMarketer Daily will not publish Monday, February 19, due to the Presidents’ Day holiday in the US. FEBRUARY 16, 2024 Not all targeted ads are good. For example, sending direct mail advertising for cremation services to someone who just went through chemotherapy is a [foul](. Brand safety goes beyond ad placements, and insensitive marketing won’t win anyone business. Was this email forwarded to you? Sign up [here](. TOP STORY [5 recent charts forecasting all things ad spend]( Digital ad spend is growing and going increasingly toward programmatic formats. Search ad spend is on the rise as well, as retail media increases to healthy growth. And social media is in better shape than previously projected. Here are five recent charts from our forecasts looking at the future of ad spend. [5 recent charts forecasting how ad spend is changing, from retail media to programmatic]( [Keep reading]( NEWS AND VIEWS [Video could be having its ChatGPT moment with Sora, OpenAI’s new generative AI video tool]( Our view: The launch of Sora is a crucial milestone in AI development, showcasing the potential for AI to interact more naturally with the physical world. This development extends beyond video creation; it represents a bridge connecting digital instructions with practical applications. [Google hits back at IAB after releasing Privacy Sandbox report]( Our view: Google said the Interactive Advertising Bureau’s (IAB’s) report that Sandbox makes it difficult to serve ads had inaccuracies. Privacy Sandbox is Google’s cookie replacement tool, so the company needs to make sure it’s effective to keep ad revenues up. [Which media types are most vulnerable to ad fraud?]( Our view: Though it has many advantages, programmatic advertising can make avoiding ad fraud even more difficult due to the complicated path between ad buy and delivery. ANALYSIS [4 retail partnerships we think could happen in 2024]( Sometimes two is better than one. Especially when trying to capture consumer attention in a world of seemingly endless options. Here are four retail partnerships we think could occur in 2024, ranked from most likely to happen (e.g., Pinterest and Ikea) to least likely (e.g., Chewy and Blue Apron), and why we think they make sense. [Keep reading]( THINGS TO KNOW 🤖 [OpenAI challenges Google’s search supremacy with Bing-powered AI product]( 👎 [Meta apologizes after ad error causes campaigns to overspend by ‘thousands’]( 👗 [Why we’re still humming Temu’s Super Bowl ad jingle]( ☎️ [Google Search Labs is testing a new customer service feature for businesses]( 🩳 [YouTube Shorts adds music video remixing as UMG goes silent on TikTok]( PODCAST [Behind the Numbers: The Weekly Listen]( Takeaways from Super Bowl LVIII; Fox, ESPN, and WBD new mega sports streaming service, and more. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on [YouTube]( [Follow us on Instagram.]( the Numbers” is made possible by StackAdapt. [The Weekly Listen: Takeaways from Super Bowl LVIII; Fox, ESPN, and WBD new mega sports streaming service, and more]( [Listen in]( THE BIG QUESTION Play ball: What percentage of 18- to 24-year-olds engage with sports on social media? A) 23% B) 41% C) 72% D) 93% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](