How to build the perfect TikTok ad; Walmart eyes Vizio acquisition

Plus: What’s behind the ‘mob wife’ trend and what it means for fashion and beauty brands [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis FEBRUARY 14, 2024 Looking to get the most out of your customer data platform (CDP)? Join today’s webinar, where we’ll discuss real-world CDP uses and implementation strategies. [Sign up for free](. Was this email forwarded to you? Sign up [here](. TOP STORY [How to build the perfect TikTok ad campaign, according to TikTok]( The best ad practices for Facebook, Snapchat, or even Instagram Reels won’t convert to TikTok, which has its own ad creation tools, bidding process, and attribution metrics. We’ve analyzed TikTok’s new Web Auction Best Practices Guide and pulled out the most important advice for advertisers. [Keep reading]( NEWS AND VIEWS [Paid search outperforms paid social, study shows]( Our view: Paid search visitors, often with a defined intent to purchase, engage more deeply with content, making them prime targets for conversion-centric strategies. [Walmart in talks to buy TV maker Vizio]( Our view: A Vizio acquisition would provide Walmart with a wealth of ad sales and viewership data, which would make Walmart’s retail media business even more competitive than it already is. [Early adopters of Microsoft’s AI bot wonder if it’s worth the money]( Our view: While Microsoft aims for Copilot to be a game changer in workplace AI, concerns persist regarding its efficacy, particularly in programs like Excel and PowerPoint, where it occasionally fabricates responses and makes errors. ANALYSIS [What’s behind the ‘mob wife’ trend and what it means for fashion and beauty brands]( “The Sopranos” turns 25 this year, and the “mob wife” look—big hair, fur coats, animal prints, and lots of gold jewelry—is back and trending on TikTok. While HBO denies having anything to do with the trend, “The Sopranos” likely has something to do with it as Gen Zers seek to recreate the iconic looks of characters like Carmela Soprano and Adriana La Cerva. Like any TikTok trend, the mob wife aesthetic probably won’t stick around for too long. But there are some lasting lessons for brands. [Keep reading]( THINGS TO KNOW 🧠[ChatGPT is getting ‘memory’ to remember who you are and what you like]( ⭕ [Amazon is getting sued over its Prime Video fee hike]( 📺 [Netflix schedules 2-day immersive event for upfront week]( 🤖 [How to use AI to elevate social media campaigns]( 💅 [Most influencers fail to disclose advertising, study shows]( PODCAST [Behind the Numbers: Reimagining Retail]( How different buying alcohol is online and how consumption habits are changing. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Be mine: True or false? The number of people celebrating Valentine’s Day has increased in the past 15 years. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](