[Guide] 8 Steps to Actionable CTV Results

Follow these 8 steps for actionable results from your A/B testing [View in Browser]( [Insider Intelligence]( [CTV ad spending will exceed $30 billion in the US this year, according to eMarketer’s forecast. An A/B testing strategy can help ensure your CTV ad budget is well spent.]( Hi there, In a digital landscape where connected TV (CTV) is projected to hit $30.10 billion in 2024, understanding the nuances of A/B testing can significantly enhance your campaign’s performance. This guide, compliments of MNTN, offers a step-by-step path to mastering A/B testing on CTV advertising campaigns to ensure that you make informed decisions that drive results. [Download a copy]( and learn: - The essentials of setting up and conducting effective A/B tests for CTV - Results from a side-by-side case study featuring MNTN’s chief creative officer and actor Ryan Reynolds - Advanced audience segmentation strategies to maximize the impact of your campaigns Dive into the guide today and start transforming your CTV efforts with data-driven precision. [Download Now]( Enjoy! eMarketer Editors --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 Insider Intelligence, Inc. One Liberty Plaza 9th Floor New York, NY 10006