Making creator partnerships work; The big bet on sports streaming

Plus: 4 way-too-early retail predictions for the 2024 holiday season [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis FEBRUARY 8, 2024 Can you make a PDF the size of Germany? Software developer Alex Chan tried and ended up making a PDF larger than the known universe. “Admittedly it’s mostly empty space, but so is the universe,” [Chan wrote](. Was this email forwarded to you? Sign up [here](. TOP STORY [How to get the most out of working with creators and influencers]( While influencers bring authenticity and engaged audiences to partnerships, to create the best campaigns, brands need to uphold their side of influencer marketing relationships. “Affiliate creators want and desire deeper or more lasting, sustainable partnerships with brands,” Mike Balducci, general manager of affiliate, ecommerce, and payment solutions at CreatorIQ, said during a CreatorIQ and Ipsos webinar last week. “That’s actually really great news for brands because long-term partnerships, as we know, deliver a much better result over time.” [Keep reading]( NEWS AND VIEWS [Everything you need to know about ESPN, Fox, and WBD’s sports streaming service]( Our view: Sports is one of the last remaining bastions for ad spending on linear TV—the NFL alone made up 93 of the 100 most watched broadcasts in 2023. But with viewership inevitably shifting toward digital channels, a frenzy has erupted over the last two years as companies look to strike deals with sports leagues for streaming rights. [Google Bard becomes Gemini with paid, free services]( Our view: Google needs to keep up with the fanfare surrounding ChatGPT. The Gemini rebrand and launch of new products could help, but it may also confuse consumers along the way. [Social media, digital video face serious challenges in 2024]( Our view: Top challenges include ads delivering along unsavory content and decreased access to consumer data and cookies. ANALYSIS [4 way-too-early retail predictions for the 2024 holiday season]( “Despite lingering inflation, relatively sluggish consumer confidence, and shrinking excess savings, people still pulled out their wallets for the holidays,” our analyst Zak Stambor said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Because it’s never too early to start planning for the biggest retail period, here are four predictions for the 2024 holiday season. [Keep reading]( THINGS TO KNOW 🏈 [Snacks, sports betting, and beer: The industries poised to dominate this year’s Super Bowl]( 🔎 [Will AI replace SEO professionals?]( 🤖 [OpenAI developing software that operates devices, automates tasks]( ✍️ [Facebook tests generative AI prompts for better post captions]( PODCAST [Behind the Numbers: The Daily]( Facebook turns 20—The highs and lows of the social giant and what the next 10 years hold. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by StackAdapt. [Listen in]( THE BIG QUESTION Pod nod: What percentage of the top-ranked US podcasts bring on guests? A) 10% B) 50% C) 75% D) 99% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](