Spotlight: Top Webinars and Whitepapers

Insights from our latest sponsors - "eMarketer FYI Spotlight" is part of your subscription to our eMarketer Newsletters. Trouble viewing? [View in browser](. [Get the Upfronts Newfronts Guide Today]( Behind every good decision is great data—and no one knows audience data like Nielsen. Get the [2024 Upfronts Newfronts Guide,]( packed with vital insights for advertisers, agencies, and publishers. From emerging trends to strategic planning, it'll give you the knowledge you need to navigate the complexities of the industry. Discover trends that show the rising convergence of linear and streaming. Explore how today's audiences are unique. Review important cross-media considerations. It's all in our guide. Get it now. [Download Now]( --------------------------------------------------------------- [Why Do Companies Need a CDP?]( Organizations across verticals invest in CDPs to monetize customer data, creating unified customer profiles that drive revenue through personalized customer experiences (CX). According to Gartner, 80% of customers prefer to buy from brands that offer a personalized CX. With comprehensive data quality and accurate identity resolution as the cornerstones of an enterprise-grade CDP, here are 10 questions you should ask CDP vendors to ensure they meet those standards and help your business monetize customer data. [Download the complimentary white paper today](. [Read Now]( --------------------------------------------------------------- [Mobile Advertising and Commerce Trends in 2024]( Although smartphone shipments saw a decline in 2023, the mobile ecosystem is expected to thrive in 2024 due to advancements in advertising and commerce. Download a complimentary copy of our analyst report, “[Mobile Trends to Watch in 2024]( presented by InMobi, for access to our predictions and analysis. You’ll learn why advertising remains a key revenue generator for apps as time spent rises, how generative AI will reinvigorate how we use search engines and voice assistants, China’s influence on US mcommerce, and more. [Download Your Copy]( Presented by --------------------------------------------------------------- [Beyond Chat: How Slack Can Improve Productivity for Retailers]( Slack is not just a communications tool—it’s helping retailers like Cole Haan, Williams-Sonoma, and Mixology operate more productively. In fact, 26% of retail users made faster decisions while using Slack, according to a Salesforce survey. During this on-demand [eMarketer Tech-Talk Webinar]( you’ll hear real-world case studies and customer success stories that demonstrate how Slack can transform store operations, automate important tasks, and improve workplace engagement. Learn how to elevate productivity—in the office and the storefront—with six tips that will transform your business. [View Now]( Sponsored content by eMarketer FYI sponsored mailings are strictly controlled and distributed by Insider Intelligence. © 2024 [Insider Intelligence]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](