Chart of the Day: Social status update

US social network ad spend will be 10% higher than previously expected [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis We'd like your feedback. To produce content that helps your teams learn and grow, please [take our two-minute survey]( to let us know about your professional development goals in 2024. JANUARY 31, 2024 [US social network ad spend will be 10% higher than previously expected]( [US social network ad spend will be 10% higher than previously expected]( Key stat: US social network ad spend will reach $82.89 billion this year, according to our October 2023 forecast. That’s $7.81 billion higher than we projected in Q1 2023. Beyond the chart: - Social media advertising’s outlook is better than before, thanks to higher ad loads, a focus on lower-funnel ads, and an improved advertising economy. - Some of this rosiness comes from Meta and TikTok, which have both been improving their ad businesses. - But social media advertising isn’t totally out of the woods, as challenges related to user growth, time spent, and driving CPM growth for short-term videos persist. Use this chart: - Assess social media ad investments. - Budget for 2025. [Read online]( More like this: - [A guide to ad types on Meta]( - [What the past few months of TikTok trends teach us about marketing to Gen Z]( - [TikTok set to surpass Facebook in daily minutes by 2025—but ad spend hasn’t followed]( - [Instagram leads influencer marketing, even as marketers spread budgets across social channels]( More Chart of the Day: - 1/30 - [Publisher problems]( - 1/29 - [Retail media on the rise]( - 1/26 - [Businesses go big on genAI]( - 1/25 - [Gambling on TV]( - 1/24 - [Who’s winning the grocery games?]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](