Chart of the Day: Publisher problems

US publishers rank brand safety issues among top media challenges [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis We'd like your feedback. To produce content that helps your teams learn and grow, please [take our two-minute survey]( to let us know about your professional development goals in 2024. JANUARY 30, 2024 [US publishers rank brand safety issues among top media challenges]( [US publishers rank brand safety issues among top media challenges]( Key stat: Ads delivering alongside risky content or fake news and maximizing yield are the biggest media challenges facing US publishers, according to a September 2023 study from Integral Ad Science and YouGov. Beyond the chart: - [Brand safety]( is a major issue for marketers, exacerbated by the potential for fraudulent, AI-generated content and lack of oversight and control over automated ad placements. - Challenges related to [consumer data and cookie deprecation]( also ranked high in the survey. - Issues of targeting and control over content resonate throughout programmatic advertising, which will be a $157.35 billion market in the US this year, per our December 2023 forecast. Use this chart: - Identify challenges related to programmatic advertising. - Benchmark business hurdles across industries. [Read online]( More like this: - [What is the difference between brand suitability and brand safety?]( - [US ad buyers, publishers use a combo of performance, attention metrics]( - [2023 saw a number of AI scandals, demonstrating the need for clearer guidelines for brands and publishers]( - [FAQ on Third-Party Cookie Deprecation and ID Resolution]( (Insider Intelligence subscription required) More Chart of the Day: - 1/29 - [Retail media on the rise]( - 1/26 - [Businesses go big on genAI]( - 1/25 - [Gambling on TV]( - 1/24 - [Who’s winning the grocery games?]( - 1/23 - [Where AI meets CX]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](