Prime Video ads have arrived; Guide to influencer marketing

Plus: What brands need to know about livestream commerce [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JANUARY 29, 2024 What’s the best time to wake up? To take a power nap? To drink a Diet Coke? Here’s a highly subjective [guide]( to either advise you through your day or fervently disagree with. Was this email forwarded to you? Sign up [here](. TOP STORY [Guide to influencer marketing: Trends, tactics, and KPIs]( For many, being a social media influencer has transformed from a side gig into a multimillion dollar business. Creators now have more say in the sponsored content they create for brands as well as the earnings they receive. And as creators continue to prove themselves as influential brand advocates, marketers are tapping these influencers for content beyond social feeds, including TV, out-of-home, and other digital media. Influencers have also proven resilient amid economic uncertainty and an increasingly crowded space. Influencer marketing spend rose roughly 3.5 times faster in 2023 than social ad spending, according to eMarketer’s July 2023 forecast. In this guide, we explore the current state of influencer marketing, and why marketers, social platforms, and media companies should adjust their strategies as the power of the creator economy grows. [Read our new guide]( NEWS AND VIEWS [Ad-supported Amazon Prime could take in billions its first year]( Our view: Prime Video ads are officially here, and could take in anywhere between $1.3 billion (MoffettNathanson) and $3.3 billion (Morgan Stanley). That impact is huge considering Netflix took in $680 million US ad dollars and Disney+ saw $790 million in their first years, according to our forecasts. [Amazon Prime Video’s new ad tier has roadblocks to conquer]( Our view: Despite multibillion dollar potential, Prime Video ads will face some hurdles due to the platform’s rigid ad terms and challenging market conditions. [Netflix is different now—and there’s no going back]( Our view: If Amazon’s efforts to boost video revenues look familiar, it’s because Netflix has been executing a revenue-focused strategy of its own in the last year, by cracking down on password sharing, pushing ads, and featuring more need-to-have content. ANALYSIS [What brands need to know about livestream commerce]( US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers. [Keep reading]( THINGS TO KNOW 👣 [How brand marketers are stepping up their AI game in 2024]( 📰 [Social media is growing as a news source, study says]( ⚔️ [Meta welcomes headset war with Apple]( 🤖 [Has ChatGPT been getting lazy? OpenAI just released a fix]( PODCAST [Behind the Numbers: Around the World]( 2024 global predictions (‘Shark Tank’-style)—Retail media rivals, metaverse shopping experiences, and more. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Game on: How many times was the New York Times Games app downloaded last year? A) 1 million B) 3 million C) 5 million D) 10 million [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](