3 under-the-radar ad trends; Meta expands AI for targeting

Plus: 2023 ‘unofficial’ retail awards reveal the year’s must-visit store, best comeback story, and more [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JANUARY 26, 2024 | By Sara Lebow, Arielle Feger, Meaghan Yuen, and Becky Schilling Apple will allow [other app stores]( on the iPhone … if you live in the EU. The move is a result of the Digital Markets Act. Distribution is still managed by Apple, but there could be new marketplaces very soon. Was this email forwarded to you? Sign up [here](. TOP STORY [3 under-the-radar ad forecast trends to watch in 2024]( Not every trend gets the headline it deserves. Our analysts spotted three undervalued ad mediums (in games, shoppable media, and ride-share companies), each holding an opportunity for advertisers to diversify their spend, explore formats, and identify untapped audiences. Here are the ad forecast trends you need to know. [Keep reading]( NEWS AND VIEWS [Meta expands automated audience targeting options in latest AI push]( Our view: If the automation is effective, ads on Meta could perform better than they currently do. But advertisers may not be comfortable with a perceived lack of control as AI takes on audience targeting. [Peacock surpasses $1B in revenues in a quarter for the first time]( Our view: Looking ahead, the streamer’s strategy of leveraging high-profile content such as NFL and Big Ten football games, along with exclusive streaming rights to Christopher Nolan’s “Oppenheimer” biopic and the 2024 Olympics, could pay off, making Peacock a player to watch in the year ahead. [US ad market expanded in 2023—but not by a lot]( Our view: The industry’s resilience in the back half of the year made up for a rough H1. Our October 2023 forecast predicted US total media ad spend growth of 4.8%. Discrepancies may be due to methodology, but either way, growth was slow. ANALYSIS [2023 ‘unofficial’ retail awards reveal the year’s must-visit store, best comeback story, and more]( Providing a glimpse into the strategies behind a year marked by economic uncertainty, ecommerce disruptors, and rising competition for consumer loyalty, our “Behind the Numbers: Reimagining Retail” podcast’s unofficial retail awards offer lessons for brands to make more informed decisions in 2024. Our analysts discuss the winners that caught their attention—for better or worse. [Keep reading]( THINGS TO KNOW ⌛ [Kids spent 60% more time on TikTok than YouTube last year, 20% tried ChatGPT]( 🍎 [Apple opens App Store to game streaming services]( 🕵️ [iPhone apps secretly harvest data when they send notifications]( 📺 [An interview with Netflix co-CEO Greg Peters about strategy and execution]( 🎙️ [Apple Podcasts now offers auto-generated transcripts in iOS 17.4]( PODCAST [Behind the Numbers: The Weekly Listen]( Using AI to enhance shopping, ads on smart carts, and the problems with in-store retail media. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on [YouTube]( [Follow us on Instagram.]( [The Weekly Listen: Using AI to enhance shopping, ads on smart carts, and the problems with in-store retail media]( [Listen in]( THE BIG QUESTION Ticking up: True or false? TikTok’s US ad revenues will cross $10 billion this year. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](