What the ChatGPT store means for SEO; Peacock cashes in on NFL rights

Plus: How did our retail predictions for 2023 hold up? [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JANUARY 25, 2024 | By Sara Lebow, Arielle Feger, and Becky Schilling 🚨Alert: Rats are taking selfies. 🚨This is not a drill. The New York Times published an album of rat selfies, which is absolutely adorable if you think the rodents are cute, and absolutely terrifying if your commute involves dodging city rats. [Decide for yourself](. Was this email forwarded to you? Sign up [here](. TOP STORY [The ChatGPT store is live. What does that mean for SEO?]( “SEO is nothing without collaboration,” said Darwin Santos, senior technical SEO professional at agency Amsive. “We build on what each [person] shares.” With OpenAI’s new GPT Store, an Apple App Store-like interface that opened earlier this month, SEO professionals can share their own custom versions of ChatGPT with premium subscribers. But these collaborative innovations aren’t without their challenges. Generative AI can’t do everything, and it can be hard to vet new tools in the store. Still, sharing GPTs allows SEO professionals to democratize their own ability to make tools without relying on developers, according to Aleyda Solís, international SEO consultant and founder of consultancy Orainti. [Keep reading]( NEWS AND VIEWS [Peacock’s streaming-only NFL Wild Card game drove record 2.8M sign-ups]( Our view: The influx of sign-ups is evidence that live sports rights are important for driving streaming success. Peacock will follow this formula again with the Paris Olympics this summer, and Netflix is getting in on the action with its recent WWE deal. [75% of top brands fall victim to fraud in Google Search Ads]( Our view: Scammers that copy a brand’s domain and ad copy not only take away revenues from the initial company, they could also create brand safety issues by offering subpar or nonexistent products. [P&G says it’s ‘not the time’ to pull back on marketing spend]( Our view: Ad spend from consumer packaged goods brands like P&G is part of the reason we expect US omnichannel retail media ad spend to rise by 28.6% this year to $59.98 billion. ANALYSIS [How did our retail predictions for 2023 hold up?]( In January, the Retail Daily newsletter editors made four retail predictions for 2023. Some we got right (like the proliferation of Amazon Prime Day-type events) while some we missed the mark on a bit (it was not the year of AR). Let’s take a look at how we did. [Keep reading]( THINGS TO KNOW 🔗 [Users love to hate on LinkedIn. Audiences and ad dollars keep rolling in]( 👨‍👩‍👦 [Meta is rolling out tighter teen messaging limitations and parental controls]( ☣️ [NYC first to designate social media as environmental toxin]( 🌅 [David Ellison’s Skydance Media explores acquiring all of Paramount Global, sources say]( 👓 [Microsoft Teams now supports 3D and VR meetings]( PODCAST [Behind the Numbers: The Daily]( AI in 2024—Multimodal chatbots, the copyright battlefield, and how AI might influence the election. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( [Keep reading]( THE BIG QUESTION Game on: The new viral game Palworld is being criticized for copying IP from which existing game? A) Pokémon B) Mario Party C) Animal Crossing D) World of Warcraft [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](