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More gambling ad spend goes to TV than all other formats combined Charts. News. Analysis JANUARY 25,
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More gambling ad spend goes to TV than all other formats combined [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JANUARY 25, 2024 [More gambling ad spend goes to TV than all other formats combined]( [More gambling ad spend goes to TV than all other formats combined]( Key stat: The biggest player in US gambling and casino ad spend is TV, which reached $471.8 million between January and November 2023, according to a December 2023 MediaRadar study. Beyond the chart: -
Overall US gambling and casino ad spend was up 14% YoY in Q1 2023 and 4% in Q2, but dipped 25% in Q3, according to MediaRadar.
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US sports betting is on the rise, with total sports betting handle projected to increase by 35.0% to $184.45 billion this year, according to our March 2023 forecast.
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[Sports betting site FanDuel had a Super Bowl ad for the (sports) books]( last year, featuring a live field goal kick from former NFL player Rob Gronkowski. FanDuel will be back in 2024âs game, featuring Gronkowski making another attempt. Use this chart: -
Recognize the role of gambling platforms and casinos as ad-buyers.
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Consider gambling ad spend formats. [Read online]( More like this: -
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[US Sports Betting 2023]( (Insider Intelligence subscription required)
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[Combined CTV and linear TV ad spend will near $100 billion in 2027](
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[The shifts that will impact 2024âs video ad landscape]( More Chart of the Day: -
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1/18 - [CX gets personal]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](