Chart of the Day: Who’s winning the grocery games?

Third-party intermediaries haven’t caught up with grocers [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JANUARY 24, 2024 [Third-party intermediaries haven’t caught up with grocers]( [Third-party intermediaries haven’t caught up with grocers ]( Key stat: Third-party grocery intermediaries lost share to grocer platforms in 2023, securing 15.2% of US digital grocery sales in Q4, down from 18.3% in Q1, according to December 2023 data from Incisiv and Wynshop. Beyond the chart: - US grocery retail ecommerce sales will grow 17.4% to reach $219.04 billion this year, according to our November 2023 forecast. - Much of retailers’ success in winning back digital share is due to Walmart’s growth of click and collect, as noted in our [US Digital Grocery 2024]( report. - [Ease and convenience was the top factor]( that influenced US adults’ decision on where to make their most recent grocery purchase, per a February 2023 PYMNTS.com survey. - If third-party intermediaries want to gain back share, they need to focus on making the shopping experience as seamless as possible, whether it’s through search improvements, product recommendations, and/or simplifying the payment process. But they’ll continue to face challenges from retailers building their own tools. Use this chart: - Understand where to make digital grocery investments. - Assess digital ad spend across grocery channels. [Read online]( More like this: - [Grocery, in-store pickup drive click-and-collect growth]( - [How Amazon Fresh stacks up among the leading digital grocery players]( - [Grocery shoppers in search of convenience shift spending to online channels]( - [US Digital Grocery 2024]( (Insider Intelligence subscription required) More Chart of the Day: - 1/23 - [Where AI meets CX]( - 1/22 - [Inside Dry January]( - 1/19 - [Performance attention]( - 1/18 - [CX gets personal]( - 1/17 - [Disabling cookies]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](