Chart of the Day: Inside Dry January

Young people less likely to drink alcohol in January, data shows [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JANUARY 22, 2024 [Young people less likely to drink alcohol in January, data shows]( [Young people less likely to drink alcohol in January, data shows]( Key stat: 75% of US adults ages 21 to 24 are at least somewhat likely to participate in dry January this year, according to CivicScience. While this figure declines with age, a majority of those under 55 are somewhat or very likely to abstain. Beyond the chart: - Dry January is contributing to nonalcoholic beverage sales, but the trend extends into the rest of the year. Off-premise nonalcoholic beverage sales—including nonalcoholic beer, wine, and spirits—soared 31% in 2023 to $510 million, according to Nielsen IQ data reported by Fox Business. - US alcoholic beverage industry digital ad spend is on the rise as well, up 11.5% YoY for a total of $3.42 billion in 2024, according to our December 2023 forecast. - While [Uber is shuttering its alcohol delivery service, Drizly]( Uber Eats will continue to serve alcohol. Use this chart: - Evaluate alcoholic beverage ad spend. - Prepare for next year’s Dry January marketing campaigns. [Read online]( More like this: - [3 key growth areas for alcohol brands and retailers]( - [The pandemic accelerated online food and beverage growth, but alcohol was an outlier]( - [How the Ozempic effect is—and isn’t—changing consumer behavior]( - [US Alcohol Ecommerce Forecast 2023]( (Insider Intelligence subscription required) More Chart of the Day: - 1/19 - [Performance 🤝 attention]( - 1/18 - [CX gets personal]( - 1/17 - [Disabling cookies]( - 1/16 - [Who's driving podcast growth?]( - 1/12 - [Retailers get personal with AI]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](