3 video predictions for 2024; B2B eyes AI, LinkedIn says

Plus: Gen Z prefers Instagram over TikTok for DMs [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JANUARY 19, 2024 | By Sara Lebow, Arielle Feger, Becky Schilling, and Meaghan Yuen Would you buy a dresser called “I’m sorry but I cannot fulfill this request it goes against OpenAI use policy”? What about a hose called “I apologize, but I cannot complete this task it requires using trademarked brand names which goes against OpenAI use policy”? On Amazon, you can. These [bizarre item names]( come from companies using ChatGPT to create product listings without any proofreading at all. So please, do consumers a favor and make sure to double-check those listings. Was this email forwarded to you? Sign up [here](. TOP STORY [3 video predictions for 2024]( US viewers will spend 10 more minutes each day with digital video this year, per our June 2023 forecast, and streaming platforms will compete for their share of that viewership and its accompanying ad revenues. From Amazon’s ascent in streaming advertising to the growing use of AI in content and potential consolidation among streaming platforms, here are three predictions for video in 2024. [Keep reading]( NEWS AND VIEWS [AI is in focus for B2B marketing, LinkedIn says]( Our view: It’s no surprise B2B marketers are focused on AI, which will be a key factor in bringing US B2B ad spend to our projected $34.60 billion this year. [Snapchat sharpens focus on positive connections amid Meta’s teen safety woes]( Our view: By cultivating a space where users feel happy and connected, Snapchat has a chance to gain ground against rivals like TikTok, Instagram, Facebook, and X—but the way it’s designed means it won’t offer the reach of some of those platforms. [US ad buyers, publishers use a combo of performance, attention metrics]( Our view: Attention metrics enable advertisers to measure how long a person views an ad, what actions they took during that period of time, and how they felt or thought about it both while it was happening and after. ANALYSIS [Gen Z prefers Instagram over TikTok for DMs]( More than half of respondents said they use social platforms for messaging, making it one of the most popular activities. When it comes to Instagram and TikTok, however, the former has a more mature offering that’s been around longer, giving it a firm lead for now. While Instagram is the clear winner, there are age disparities. [Gen Z prefers Instagram over TikTok for DMs]( [Keep reading]( THINGS TO KNOW 💤 [Instagram’s new ‘nighttime nudges’ aim to reduce teens’ time on the app]( 📚 [OpenAI strikes first partnership with a university]( 🎙 [New AI ads featured in background of video podcasts]( 🎵 [TikTok tests generative AI song creation tool]( PODCAST [Behind the Numbers: The Weekly Listen]( The (non-AI) standout tech at CES 2024, the largest TV audiences, and shopping with a chatbot. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Game glam: E.l.f. Cosmetics is returning to the Super Bowl with an ad this year. Whichat iconic “White Lotus” star was in the brand’s 2023 Super Bowl commercial? A) Jennifer Coolidge B) Aubrey Plaza C) Connie Britton D) Sydney Sweeney [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](