5 OOH campaigns that caught our eye

Plus: Marketers optimistic about AI for content creation [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JANUARY 18, 2024 | By Sara Lebow, Arielle Feger, and Becky Schilling It may be Dry January, but [Josh wine]( is having a viral moment. Why? The wine is cheap and it shares a name with a guy you probably know. Leaning on memeification for marketing? [Sounds familiar …]( Was this email forwarded to you? Sign up [here](. TOP STORY [5 innovative OOH campaigns that caught our eye]( A strong out-of-home (OOH) ad leverages creative thinking, puts content where people will see it, and has the potential to be shared online. From cleverly branded buses to bizarre alien billboards, here are five recent OOH campaigns that caught our eye and why we think campaigns like this will help drive a projected 6.5% YoY growth in US OOH ad spend this year, reaching $9.51 billion. [5 innovative OOH campaigns that caught our eye]( [Keep reading]( NEWS AND VIEWS [3 in 4 marketers are using AI for content creation—with most ‘cautiously optimistic’ about its ability to drive growth]( Our view: Regardless of the short-term impact on marketing flows, it is clear that adaptability and foresight will be the markers of progress for marketers interested in long-term success. [Google to tweak search results to comply with EU tech rules]( Our view: Google needs to adhere to EU tech regulations, which are generally stricter than US ones. The changes should be minor, but will likely benefit comparison sites for categories like hotels and travel. [Google introduces ‘Circle to Search,’ a new way to search from anywhere on Android using gestures]( Our view: With potential competition from TikTok and generative AI search platforms, Google is making it even easier to stick with its search engine. ANALYSIS [Worldwide ad spending growth will accelerate across the board in 2024]( Digital media, traditional media, and total media ad spending will all grow faster worldwide this year than in 2023. After two years of relative malaise, the outlook is very positive on a global scale and in every major region. [Worldwide ad spending growth will accelerate across the board in 2024]( [Keep reading]( THINGS TO KNOW 📷 [Meta introduces new creator management tools]( 🔊 [Amazon is working on a new ‘Remarkable Alexa,’ but internal politics and technical issues plague the project]( 📊 [WhatsApp launches voice updates and polls for Channels]( 🔎 [Google SGE impact by industry and emerging features]( 🤖 [Reddit seeks to launch IPO in March]( PODCAST [Behind the Numbers: The Daily]( The Great BtN Take Off—2024 health trends, healthcare becomes hyper-partisan, and alternative forms of care. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION See TV: What percentage of people in the US will watch connected TV in 2024? A) 48% B) 58% C) 68% D) 78% [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](