Chart of the Day: CX gets personal

Retail executives worldwide say physical stores add a personal element to the customer experience [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JANUARY 18, 2024 [Retail executives worldwide say physical stores add a personal element to the customer experience]( [Retail executives worldwide say physical stores add a personal element to the customer experience ]( Key stat: 42% of retail executives worldwide say the most important role of physical retail as omnichannel buying evolves is to provide an in-person component to the customer experience (CX), according to April 2023 data from Bain and Aptos. Beyond the chart: - To compete with ecommerce giants like Amazon, retailers with a physical presence must think more creatively to [draw customers in-store]( according to our analysts. - We predict brick-and-mortar retailers will invest in events, influencer collaborations, and other experiences that drive brand loyalty and advocacy going forward. - Physical stores will claim 83.4% of overall US retail sales in 2024, down from 84.4% in 2023, according to our November 2023 forecast. Use this chart: - Evaluate the strategy behind physical stores. [Read online]( More like this: - [Why experiences and discoverability drive customers to stores]( - [Retail stores still dominate ecommerce when it comes to new product discovery and conversion]( - [Retail tips for 2024: Focus on value, in-store experience]( - [How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap]( More Chart of the Day: - 1/17 - [Disabling cookies]( - 1/16 - [Who's driving podcast growth?]( - 1/12 - [Retailers get personal with AI]( - 1/11 - [Private party]( - 1/10 - [TV spend is ad-ding up]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](