5 charts to prep for Prime Video ads

Plus: Disney launches shoppable streaming ads [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JANUARY 11, 2024 | By Sara Lebow, Arielle Feger, and Becky Schilling OpenAI just launched its [GPT Store](. Users can browse custom versions of ChatGPT like a code tutor or a PDF reader. There’s a (ChatGPT) app for that. If you or your company made a cool GPT you’d like to show us, send me a note at slebow@emarketer.com. Was this email forwarded to you? Sign up [here](. TOP STORY [5 charts to help marketers evaluate Amazon Prime Video ads]( Amazon Prime Video will introduce ads to its streaming content starting on January 29. The move will leverage Amazon’s existing ad business and first-party retail media data to deliver ads on video content, something the company already does on Freevee and Fire TV. Here are five charts to prepare advertisers for this change. [5 charts to help marketers evaluate Amazon Prime Video ads]( [Keep reading]( NEWS AND VIEWS [Disney launches ‘shoppable’ streaming ads, expands data measurement]( Our view: We forecast Disney+ ad revenues will hit $910 million this year. Shoppable ads will help it reach that number due to their ability to bring viewers closer to purchase. [Amazon Prime Video ad tier could change how advertisers deal with TV broadcasters]( Our view: Prime Video’s move to show viewers ads by default with the option to pay more to opt out is a change from the usual approach of offering a cheaper ad-supported tier they can opt into. As a result, Amazon could be creating a massive video ad audience. [US programmatic ad spend set to reach nearly $180 billion by 2025]( Our view: We’ve seen a slight decline in growth, stabilizing at 16.7% in 2023. However, this doesn't signal a downturn, as connected TV is still forecast to rise to over $28 billion by 2025. ANALYSIS [4 tips on using Performance Max for ecommerce success in 2024]( “Performance Max [campaigns] are more algorithmic in nature,” Menachem Ani, founder of online ad management company JXT Group, said during a Paid Search Association webinar from November 2023. “Don’t force it to behave like a [traditional] campaign. My recommendation is to put in the work and make the most out of it.” Ani shared advice for ecommerce brands looking to master Performance Max in the new year. Before experimenting with Performance Max, marketers should conduct a few manual campaigns, layering on smart bidding as more campaign data becomes available. Once there’s a solid foundation of data, marketers can add Performance Max campaigns to the mix for a full-funnel effect. [Keep reading]( THINGS TO KNOW 🤖 [4,000 mobile apps added ‘chatbot’ to their description in 2023]( 🔊 [The list of features being removed from Google Assistant]( 📺 [Netflix’s ad tier now has more than 23 million monthly active users]( 🤝 [OpenAI in content licensing talks with CNN, Fox, and Time]( PODCAST [Behind the Numbers: The Daily]( The Great BtN Take Off—2024 ad trends, the media-genAI war, ad quality, and brand challenges. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Retail me this: In what year will US omnichannel retail media ad spend pass one-fifth of total media ad spend? A) 2024 B) 2025 C) 2026 D) 2027 [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](