Why memes work; CPMs set for Prime Video with ads

Social media is just one way Gen Z evaluates new products [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JANUARY 9, 2024 | By Sara Lebow, Arielle Feger, and Becky Schilling Reese’s announced a return to Super Bowl advertising. The last time the brand featured an ad was in 2020 to announce the Take 5 bar. What new chocolate peanut butter treat will we be getting this time? Was this email forwarded to you? Sign up [here](. TOP STORY [From Pop-Tarts to Grimace: How can marketers participate in viral meme culture?]( Pop-Tarts created one of the first memes of the year at the inaugural Pop-Tarts Bowl when it sent its mascot into a larger-than-life toaster, resulting in a giant edible Pop-Tart ripe for content creation. Cheez-It then pulled a similar stunt at the Cheez-It Citrus Bowl, describing its own mascot as “non-edible.” Memes of the gnawed and gnarly Pop-Tart body are part of a trend of memes relating to corporate marketing. The Grimace shake, Barbenheimer, “M3GAN,” and MSCHF’s Big Red Boots all ranked among Rolling Stone’s top memes of 2023. These memes are invitations to join a conversation about a brand, but how do they become so popular—and how can marketers capitalize on them? [Keep reading]( NEWS AND VIEWS [Prime Video with ads will launch with $30 CPMs, undercutting rivals]( Our view: Amazon’s competitive pricing, high-profile content, and large audience could drive peers to lower their prices, leading to a much more accessible streaming advertising market. [iSpot adds ‘streaming measurement’ to its linear TV, other metric products]( Our view: The product responds to demand for improved measurement, as advertisers seek to make each campaign as efficient as possible. [Ad platforms will capitalize on the power of partnerships in 2024]( Our view: Partnerships can help dominant companies enter difficult markets, like Meta working with Amazon on native ecommerce, an area where the former has struggled to gain a foothold. INDUSTRY VIEWS [CTV: The programmatic hero brands have been waiting for]( Connected TV (CTV)’s growth in reach and audience make it an ideal channel for marketers who want their campaigns to be impactful. Going forward, programmatic ad buying is expected to continue making CTV the perfect performance marketing opportunity. This article was contributed by MNTN. [CTV: The programmatic hero brands have been waiting for | Sponsored Content]( [Keep reading]( ANALYSIS [Social media is just one way Gen Z evaluates new products]( Although Gen Zers do use social media for shopping discovery, when it comes to the consideration stage, search engines are the most popular tool they use to find more information about a product or brand. Gen Z consumers are also more likely to leverage other resources, like family and friends or brand websites, in the consideration stage compared with older generations. [Keep reading]( THINGS TO KNOW 🛑 [Meta presses to halt FTC effort to restrict use of teens’ data]( 🌀 [How Google reshaped everything online]( 🔎 [Google reiterates: We have changes coming to deal with Search spam]( 💪 [Gymbox outdoor ads challenge clichéd January fitness marketing tropes]( PODCAST [Behind the Numbers: The Daily]( The Great BtN Take Off—2024 mobile trends, shoppable media, mobile ad dollar shifts, and foldable phones. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Pop quiz: If someone describes something as their “Roman Empire” it means that they … A) Want that topic to suffer a dramatic fall from grace B) Constantly think about that topic C) Consider that topic to have been created in one day D) Think all other topics lead back to that topic [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](