Spotlight: Top White Papers

Latest insights from our sponsors - "eMarketer FYI Spotlight" is part of your subscription to our eMarketer Newsletters. Trouble viewing? [View in browser](. [Explore what buyers look for when evaluating CDPs]( Live webinar: January 18th at 11am ET Discover the latest trends shaping the world of CDP evaluation, straight from the source. We’ve combed through scores of real RFPs submitted by companies of all industries, sizes and geographies, and we’ll be sharing the most popular trends we found. We’ll explore: - Key questions that should be on every RFP. - Data Model Essentials: Tailoring CDPs to your needs. - If GenAI & Composable are shiny objects or here to stay. [Join us]( to stay ahead of the curve in CDP evaluation and gain valuable insights to drive success in your organization. [Register Now]( --------------------------------------------------------------- [Demystifying Inbox Deliverability: Changes Coming in 2024]( Google and Yahoo announced three big changes that bulk senders must comply with by February 2024, including new standards for email authentication, unsubscribe links, and opt-out links. Changes are coming, and understanding the details means the difference between an email being delivered or rejected. Get your copy of the “[Demystifying Inbox Deliverability: Changes Coming in 2024]( guide, compliments of Marigold, to help you stay current on the newest email protections. You’ll also learn how to monitor and fine-tune privacy, security, and preferences, and establish trust and transparency with your subscribers. [Download Your Copy]( Compliments of --------------------------------------------------------------- [Amazon Clinic, Costco Focus on Convenience and Transparency]( Consumers’ trust in the healthcare system is eroding, and they’re turning to other sources for information and treatment. In 2024, this will play out in a number of ways. Download “[Health Trends to Watch in 2024]( our analyst report, presented by Acxiom.Learn more about this huge opportunity for healthcare and pharma marketers looking to ramp up in-store and digital advertising, and for large retailers to boost brand loyalty. [Download Now]( Presented by --------------------------------------------------------------- [CTV Ad Spending Will Surpass Our Previous Expectations]( One stark indicator of traditional TV’s fall from grace: Retail media ad spending will surpass it in 2025 and double it two years later. On the other hand, CTV is picking up the slack. With major new players coming to the CTV ad market, spending will grow by around 20% in 2023 and 2024, and by low double digits through 2027. Get a complimentary copy of our analyst report, “[TV and Connected TV Ad Spending Forecasts H2 2023]( presented by MiQ. Learn how marketers should start preparing for a future where more and more of their TV-style spots go to OTT platforms. [Download Your Copy]( Presented by eMarketer FYI sponsored mailings are strictly controlled and distributed by Insider Intelligence. © 2024 [Insider Intelligence]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](