Chart of the Day: 2024 key trend—Two is better than one

Ad platforms will capitalize on the power of partnerships in 2024 [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JANUARY 5, 2024 [Ad platforms will capitalize on the power of partnerships in 2024]( [Ad platforms will capitalize on the power of partnerships in 2024]( Key stat: 2023 was a big year for partnerships, with companies joining forces across social, retail, and digital advertising to boost revenues. Beyond the chart: - Partnerships can help dominant companies enter difficult markets, like Meta working with Amazon on native ecommerce, an area where the former has struggled to gain a foothold. - They can also offer opportunities to share first-party data, like Walmart’s partnership with NBCUniversal, where the latter could take advantage of Walmart’s rich retail media data. - In 2024, we’ll see new partnerships play out, but regulators may step in if some of these alliances look monopolistic. Use this chart: - Understand the ad partnership landscape. - Think creatively about companies worth partnering with. [Read online]( More like this: - [2024 trend watch: Platform partnerships will shift the ad spending landscape]( - [Preparing for 2024’s programmatic ad trends and predictions]( - [Amazon and IPG Mediabrands strike a three-year video advertising deal]( - [5 partnerships that caught marketers’ eyes in 2023]( More Chart of the Day: - 1/4 - [2024 key trend—Cookies aren’t cooked]( - 1/3 - [2024 key trend—Retail media challenges]( - 1/2 - [2024 key trend—AI for B2B]( - 12/22 - [Shopping ’bout my generation]( - 12/21 - [Multicurrency mayhem]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](