Chart of the Day: 2024 key trend—Retail media challenges

Cost, lack of verification among the many retail media challenges [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JANUARY 3, 2024 [Cost, lack of verification among the many retail media challenges]( [Cost, lack of verification among the many retail media challenges]( Key stat: Cost, lack of third-party verification, limited on-site ad space, and limited activation options are some of the top challenges brands and advertisers in the US, France, Germany, and the UK face when using retail media networks (RMNs), according to an August 2023 DoubleVerify study. Beyond the chart: - We forecast omnichannel retail media ad spend will grow 28.6% this year to reach nearly $60 billion. - But this growth could be hindered by the number of hurdles brands face when implementing their retail media strategies. - Retailers can create more value for advertisers by offering new and innovative ad formats, sharing more data with them, and providing more activation support. - Retailers will also need to forge partnerships, like Walmart Connect’s partnership with NBCUniversal, to stay competitive, as noted in our “[Retail Trends to Watch in 2024]( report. Use this chart: - Understand the barriers to advertiser/brand investment in RMNs. - Identify the pain points RMNs must address. [Read online]( More like this: - [Retail media is a collaboration between brand and retailer, Home Depot exec says]( - [2024 trend watch: Platform partnerships will shift the ad spending landscape]( - [Hy-Vee’s lessons for up-and-coming retail media networks]( - [Retail media is the fastest growing ad channel, but ‘is not invincible,’ our analyst warns]( More Chart of the Day: - 1/2 - [2024 key trend—AI for B2B]( - 12/22 - [Shopping ’bout my generation]( - 12/21 - [Multicurrency mayhem]( - 12/20 - [Gen Z’s money moves]( - 12/19 - [Netflix overtakes Disney+]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](