4 more predictions for 2024 from AI to Gen Alpha

Plus: Trends that have the potential to shape grocery in 2024 [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis JANUARY 2, 2024 | By Sara Lebow, Arielle Feger, and Becky Schilling Around a ton of confetti is dropped over Times Square each New Years Eve, according to the official Times Square [website](. Coincidentally, a ton is how much we missed you while our newsletters were off last week. Welcome back. TOP STORY [4 more marketing and advertising predictions for 2024]( It’s a new year, which means new predictions. Our analysts have already made a number of big predictions for 2024, but here are a few more from our newsletter team. We’re keeping an eye on generative AI, attention metrics, and Gen Alpha—and we expect to see more ads in more places along the way. Here’s what we’re watching. [Keep reading]( NEWS AND VIEWS [Social media generated $11B in ad sales targeting US kids]( Our view: Regulators have voiced concerns about ads targeting children on social media. But legislation could take a bite out of ad revenues for platforms like Instagram, TikTok, and YouTube. [What 2024 has in store for influencer marketing, according to experts]( Our view: The new year could bring everything from AI influencers to targeted microinfluencers within niche communities. Be willing to experiment this year as influencer marketing evolves. [New York Times sues OpenAI, Microsoft over AI use of copyrighted work]( view: OpenAI trains ChatGPT on information from publishers like the New York Times, which means lawsuits from these organizations could pose an existential threat to the tech. ANALYSIS [4 trends that have the potential to shape grocery in 2024]( As retail media evolves, ad placements off-site and in-store will help grocery advertisers reach shoppers in new and more engaging ways, but consumers may not be in a spending mood as credit card balances grow and savings accounts shrink. If Amazon can get grocery right, it may be able to fight off losing share to Walmart. But if the Kroger-Albertsons merger goes through, it could change everything. [4 trends that have the potential to shape grocery in 2024]( [Keep reading]( THINGS TO KNOW 👍 [Marketers embrace optimism despite economic concerns for 2024]( 🍎 [US antitrust case against Apple’s App Store exclusivity is ‘firing on all cylinders’]( 🤔 [Our analyst’s social media predictions for 2024]( 🎞️ [Box office rose 21% vs. 2022, still down vs. 2019]( PODCAST [Behind the Numbers: The Daily]( The Great BtN Take Off—2024 trends, GenAI and search, Prime Video drives CTV, and short-video's reckoning. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Year in preview: How much will US total media ad spend be in 2024? A) $195 billion B) $295 billion C) $395 billion D) $495 billion [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](