Chart of the Day: 2024 key trend—AI for B2B

Nearly a third of B2B marketers are using AI for chatbots, coding, and design [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JANUARY 2, 2024 [Nearly a third of B2B marketers are using AI for chatbots, coding, and design]( [Nearly a third of B2B marketers are using AI for chatbots, coding, and design]( Key stat: 31% of US B2B marketers are using AI for chatbots, coding, and design, according to an August 2023 survey from Sagefrog Marketing Group. Another 30% are using AI for content and presentations. Beyond the chart: - Nearly half (49%) of B2B leaders in North America believe that customer support chatbots are important to the digital purchase journey of their customers, per August 2023 data from Spryker and Pivotree. - However, the human element of the sales cycle is still crucial because it adds authenticity and an intuitive understanding between buyers and sellers, as noted in our [B2B Marketing Trends to Watch in 2024]( report. - Human oversight is also needed to ensure AI output aligns with the brand voice and values, even though the technology has the potential to boost differentiation. Use this chart: - Evaluate your AI investments. [Read online]( More like this: - [3 generative AI lessons B2B marketers should consider in 2024]( - [5 charts on marketing data, targeting, and measurement for 2024]( - [Email marketing is the most impactful channel for B2B marketers]( - [3 growth areas for generative AI, according to digital experts]( More Chart of the Day: - 12/22 - [Shopping ’bout my generation]( - 12/21 - [Multicurrency mayhem]( - 12/20 - [Gen Z’s money moves]( - 12/19 - [Netflix overtakes Disney+]( - 12/18 - [Influencing Gen Z]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](