Chart of the Day: Gen Z’s money moves

Gen Zers consider their distance to ATMs and branches before choosing a new bank [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis DECEMBER 20, 2023 [Gen Zers consider their distance to ATMs and branches before choosing a new bank]( [Gen Zers consider their distance to ATMs and branches before choosing a new bank]( Key stat: 42.4% of US Gen Z banking consumers would consider their proximity to ATMs as a factor before choosing a new bank, while 28.8% would consider their distance to a branch, according to our survey. By contrast, 39.6% would consider the bank’s reputation. Beyond the chart: - The majority of Gen Zers (70.0%) have used physical bank branches to purchase banking products and services, per our survey. Only 50.6% have used their bank’s smartphone or tablet app. - Nearly half (48.6%) of Gen Zers agreed that the availability of human interaction when buying a banking product or service is “extremely” or “very” important. - By 2027, 97% of Gen Zers will be mobile banking users, totaling 52.5 million, according to our forecast, posing a significant customer acquisition opportunity ahead. Use this chart: - Evaluate investments in physical banking services. - Strategize ways to appeal to Gen Z. [Read online]( More like this: - [US Banking Consumer Habits 2023]( (Insider Intelligence subscription required) - [Customers don’t understand what factors into banks’ lending decisions—and they want more control]( - [Though millennials feel very confident about their financial knowledge, they want to learn more from the experts]( - [Banking customers seek out better interest rates over general satisfaction]( - [Subscribe to the Banking & Payments Daily newsletter]( More Chart of the Day: - 12/19 - [Netflix overtakes Disney+]( - 12/18 - [Influencing Gen Z]( - 12/15 - [Omnichannel observations]( - 12/14 - [Where Gen Z spends time]( - 12/13 - [Rethink returns]( Was this email forwarded to you? Sign up [here](. Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](