Chart of the Day: Influencing Gen Z

1 in 3 Gen Zers have bought from an influencer-founded brand in the past year [Insider Intelligence]( [Chart of the Day]([Chart of the Day]( Charts. News. Analysis DECEMBER 18, 2023 [1 in 3 Gen Zers have bought from an influencer-founded brand in the past year]( [1 in 3 Gen Zers have bought from an influencer-founded brand in the past year]( Key stat: 33% of US Gen Z consumers have purchased a product from an influencer-founded brand in the past year, followed by millennials (29%), according to Morning Consult. Beyond the chart: - Influencers are no longer just voices for other brands. They’ve become their own [standalone media channels](, diversifying their platforms and revenue streams. - “If you look at the influencers that have done particularly well in this space, not only do their products have to be aligned with their own brand, they have to be authentic,” said our analyst Blake Droesch on an episode of our “[Behind the Numbers: Reimagining Retail](” podcast. “But before all that, [influencers] need to have that platform, and that massive reach.” - The top influencers among US teens in fall 2023 were Alix Earle and MrBeast, according to Piper Sandler. MrBeast already sells his own products, and [Earle is on her way to starting a brand](. Use this chart: - Consider working with influencers to stock and sell their own products. - Recognize Gen Z’s trust in influencers. [Read online]( More like this: - [‘Creator content is now a vital part of the mix,’ IAB says. Here’s what that means for brands]( - [How to reach Gen Z in 2024, according to new data]( - [TikTok and Instagram battle for social commerce dominance]( - [What the past few months of TikTok trends teach us about marketing to Gen Z]( - [Subscribe to the eMarketer Daily newsletter]( More Chart of the Day: - 12/15 - [Omnichannel observations]( - 12/14 - [Where Gen Z spends time]( - 12/13 - [Rethink returns]( - 12/12 - [Walmart+ outspends Instacart, DoorDash ads]( - 12/11 - [Gen Zers discover socially]( Was this email forwarded to you? Sign up [here](. Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](