Chart of the Day: Field of streams

Where are people streaming video? [Insider Intelligence]( [Chart of the Day]([Chart of the Day]( Charts. News. Analysis DECEMBER 5, 2023 [Where are people streaming video?]( [Where are people streaming video?]( Key stat: 58% of US adults stream video via connected TV (CTV), according to ViewNexa. Beyond the chart: - US CTV ad spend will grow by 22.4% next year to cross the $30 billion mark, according to our forecast. - Retail media CTV spend will grow by 335.5% next year to account for 12.1% of US CTV ad spend. By 2027, it will make up 20.4%, per our forecast. Use this chart: - Understand how viewers consume digital video. - Deterimine ad investments. [Read online]( More like this: - [Walmart links holiday-centric rom-coms and social commerce in its new shoppable series]( - [A closer look at YouTube’s ad rates]( - [The shifts that will impact 2024’s video ad landscape]( - [Retail media dealmaking (and Prime Video’s introduction of ads) has reshaped our CTV expectations]( More Chart of the Day: - 12/4 - [Holiday spending breakdown]( - 12/1 - [Gen Z banks on YouTube]( - 11/30 - [Chatbot shopping]( - 11/29 - [Holiday top 6]( - 11/28 - [Tik-talking holiday inspo]( Was this email forwarded to you? Sign up [here](. Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](