Spotlight: Top Whitepapers

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Outcomes Measurement is Now in Nielsen ONE]( [Nielsen ONE Outcomes]( empowers you to connect every touchpoint in your media strategy to actual business results. With full-funnel measurement, you’ll gain insights into how brand metrics, reach, and frequency drive conversions and sales. Optimize your campaigns with precise, actionable data that ties audience engagement to outcomes, ensuring your media spend delivers maximum value. [Learn More]( --------------------------------------------------------------- [US Ad Spending 2024: What’s Powering Growth]( Consumer packaged goods (CPG) brands will spend nearly $50 billion on digital advertising this year, accounting for 16.5% of all digital spending in 2024, according to EMARKETER forecasts. Download our analyst report, “[US Ad Spending by Industry 2024: A Surge for Telecom, Big Money From Retail and CPG, and a Major Distortion Thanks to Politics]( made possible by Ansira, to discover the trends in search, display, and mobile; the industries spending the most and growing spending the fastest; which sectors are over-indexing on social media spending; and more. [Get Your Copy]( Compliments of --------------------------------------------------------------- [US CTV Time Spent Vs. Ad Spending 2024]( CTV ad spending has grown by more than $8 billion over the last two years, but competition for those dollars is tight, according to EMARKETER’s forecast. Download our analyst report, “[US CTV Time Spent vs. Ad Spending 2024: YouTube and Netflix Keep Leading the Pack]( compliments of MiQ, to explore how the top US streaming services compare in both viewership and ad dollars. You’ll discover what’s behind Netflix’s growth push, which streamers are seeing the most success with ad-supported tiers, how YouTube’s revenue sharing strategy with creators is paying off, and more. [Download Now]( Compliments of --------------------------------------------------------------- [Ad Measurement: Bridging Walled Gardens and the Open Web]( As privacy concerns reshape digital advertising, marketers are reviving media mix modeling (MMM) for measurement. In fact, 61.4% of US marketers are prioritizing improving their MMM capabilities, an EMARKETER survey found. Explore how advertisers are navigating measurement challenges across walled gardens and the open web. Download our new analyst report, “[Ad Measurements Trends H2 2024]( compliments of LiveRamp, to learn why retail media networks are gaining traction, what you’ll need for a multifaceted strategy, and what’s in store for ad measurement in 2025. [Access Now]( Compliments of EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](