Spotlight: Upcoming Events and Top Guides

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Unlock the Secrets to Achieving Meaningful Brand Lift]( Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders. From setting clear campaign goals to ensuring trackability of your media placements, you’ll gain the knowledge to optimize your campaigns in real-time. Download the [Cross-Platform Measurement Playbook]( now and unlock the secrets to achieving meaningful brand lift. [Download Now]( --------------------------------------------------------------- [EMARKETER Summit: Top Trends for 2025]( Lead the way in 2025. Don’t miss out on exclusive expert insights from EMARKETER’s renowned analysts and top brand marketers on AI, commerce media, CTV, and data-driven strategies. Join us for our [live virtual event on Friday, November 1]( to find out the marketing, media, and customer strategies that will serve up big wins in the new year. You’ll get expert advice from our top analysts and marketers from Made By Nacho, CP Skin Health Group, StackAdapt, Placer.ai, and MNTN. Registration is free, and you can join us from anywhere. Sponsored by StackAdapt, Fluent, Placer.ai, and MNTN [Register Now]( --------------------------------------------------------------- [What a Complete Customer Data Record Looks Like]( Live: September 30 at 2pm ET / 11am ET Learn what it takes to build a complete customer data record that drives meaningful marketing results and revenue growth. During this live [Tech-Talk Webinar]( our guests will show you how to seamlessly integrate first- and third-party data to create a comprehensive customer profile, improve campaign performance, and overcome common data challenges. Plus, gain exclusive insights from Epsilon that will guide your decision-making and elevate your marketing strategy. [Register Now]( Presented by --------------------------------------------------------------- [Why Marketers Need Alternative Identifiers]( Live: October 2 at 2pm ET / 11am ET As of June 2024, 20 US states have passed comprehensive data privacy laws, per White & Case LLP. These new regulations are reshaping how marketers can collect and use consumer data, making identity resolution complex and more critical than ever. Our upcoming [Field Guide Webinar]( will show you how to navigate these changes with alternative identifiers like universal IDs and data clean rooms to keep your strategies compliant and effective. Hear insights from EMARKETER’s Arielle Feger and LiveIntent’s Greg Cappello, and get answers to your top identity resolution questions. [Register Now]( Made possible by EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](