📈 Better outcomes through attention metrics

3 programmatic strategies to simplify activation. 5 case studies. Dozens of tips to help you leverage attention. - "EMARKETER FYI" is part of your subscription to the EMARKETER Daily Newsletter. Trouble viewing? [View in browser](. --------------------------------------------------------------- 3 programmatic strategies to simplify activation. 5 case studies. Dozens of tips to help you leverage attention. [Adelaide]( [Attention Metrics Made Easy: A Guide to Programmatic Activation]( Simplify Advertising Success with Programmatic Attention Metrics In a fragmented media landscape, it’s all about attention. Adelaide’s annual [Outcomes Guide]( proves it, with 45 case studies across 18 industries demonstrating the critical link between attention and advertising success. Now, we’re releasing an updated [Programmatic Activation Guide]( offering the tools and insights you need to enhance your media targeting strategy and seamlessly maximize campaign performance. Inside the guide: ⚖️ A clear breakdown of the pros and cons of each programmatic activation method 📈 Case studies from leading brands like Audi and Coca-Cola 🎯 Tools to help you secure higher-quality media automatically 🔍 An overview of Adelaide’s DSP and SSP integrations [guide]( [GET YOUR FREE COPY]( [logo]( Better Metrics, Better Results. Adelaide is the leader in attention-based media quality measurement. Our mission is to bring increased transparency to advertising by supplying the market with a precise, omnichannel metric connected to business outcomes. Recognized by Adweek as "the attention economy's most widely-recognized metric," AU helps the world's top brands make smarter investment decisions, activate attention data programmatically, and drive better performance. Learn more at [adelaidemetrics.com](. --------------------------------------------------------------- EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( [Privacy Policy](