TikTok’s new search ads; YouTube builds community

The top 10 countries for digital sales in 2024 remain the same as in 2023 [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 25, 2024 Candy brand Hi-Chew is introducing a new mascot. What’s the anthropomorphic character’s name? A) Hi-Five B) Chew-talka C) Hugh-Chew D) Chewbie [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [TikTok launches search ads to boost conversions]( TikTok has introduced the TikTok Search Ads Campaign, a keyword-based solution that allows brands to appear in the platform’s search results. Our view: With 9 out of 10 users taking action after searching on TikTok, per company data, the platform’s growing importance in the social commerce landscape becomes even more pronounced. TikTok’s introduction of search ads ahead of the holiday shopping season positions the platform to capture a significant share of search-driven commerce, providing a new avenue for advertisers to connect with motivated buyers. [TikTok launches search ads to boost conversions]( [Keep reading]( IN THE NEWS [YouTube’s new features emphasize community, genAI to enhance social features]( YouTube is doubling down on social connectivity and AI tools to stay competitive with rivals like TikTok and Meta. The platform’s new suite of features introduced last week include Communities, a fan’s ability to boost creators’ videos, generative AI (genAI) video tools, and gifting. These innovations mimic what’s working on other social media platforms as YouTube seeks to remain social even as it builds out its connected TV business. [Keep reading]( ANALYSIS [The top 10 countries for digital sales in 2024 remain the same as in 2023]( In recent years, there has been very little movement in the rankings for total retail sales or total ecommerce. GDP per capita and population tend to determine the country-level rankings for total retail sales. And although ecommerce is a little less predictable, the digital sales rankings have stabilized as well. Several familiar trends remain in place. [The top 10 countries for digital sales in 2024 remain the same as in 2023]( [Keep reading]( THINGS TO KNOW 🔒 [TikTok reassures ad partners with misinformation measurement capability]( ⚖️ [More adults trust Big Tech and media companies than the US government]( 🚦 [Google Discover is sending US news publishers much more traffic]( 🤖 [OpenAI training data to be inspected in authors’ copyright cases]( PODCAST [Reimagining Retail: The Unofficial Most Interesting Retailers List (September)]( Each month, our analysts put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](