[Research] Is Last-Click Holding You Back? Spoiler: Yes

Why more marketers are considering media mix modeling to improve attribution [View in Browser]( [Snap] [Lookbook]CUSTOM REPORT [Lookbook]CUSTOM REPORT [The Last Days of Last-Click?]( [How Expanding Attribution Away From Last-Click Will Unlock Growth]( Created together with Hi there, More than three-quarters of marketers (77.0%) think last-click attribution is the easiest—but not best—way to track campaigns, per our research. And nearly two-thirds (63.5%) don’t even think last-click is aligned with how people actually shop. Download the report, “[The Last Days of Last-Click? How Expanding Attribution Away From Last-Click Will Unlock Growth]( Inside, you’ll find insight on why last-click may be limiting your marketing campaigns’ effectiveness. [Dive Into the Insights]( You will learn: - How last-click undervalues brand marketing and upper funnel tactics. - Why many marketers are looking to more holistic models, like media mix modeling (MMM). - Steps for implementing an MMM strategy. Sincerely, EMARKETER Created together with Snap --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 EMARKETER, Inc. One Liberty Plaza 9th Floor New York, NY 10006