Chart of the Day: Big faith in Big Tech

More adults trust Big Tech and media companies than the US government [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis SEPTEMBER 20, 2024 [More adults trust Big Tech and media companies than the US government]( [More adults trust Big Tech and media companies than the US government ]( Key stat: 70% of US adults trust [Amazon]( according to May 2024 data by All About Cookies. Amazon ranks the highest in consumer trust, following [Google]( (65%) and [Netflix]( (64%)— higher than trust in the US government (28%). Beyond the chart: - US adults trust many companies—including Amazon, Google, and Apple—with their personal and financial data more than they do the US government, the same data by All About Cookies found. - 70% of US adults have little or no trust in companies to use AI responsibly, per October 2023 report by the Pew Research Center. Despite the widespread use of AI at major tech and media companies, consumers still remain trustful of them overall. Use this chart: Marketers can use this chart to align their investments with companies that hold positive consumer sentiment, whether it’s through [retail media]( ads on Amazon, search ads on Google, or [connected TV (CTV)]( ads on Netflix. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [Gen Z Technology and Media Preferences 2024]( (Subscription required) - [US Amazon Ecommerce Forecast 2024]( (Subscription required) More Chart of the Day: 9/19 - [Glued to YouTube]( | 9/18 - [ROAS comes first]( | 9/17 - [More on Messenger]( | 9/16 - [Reining it in for the holidays]( | 9/13 - [Searching for clicks]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up[here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](