Gen Z supercharges social—3 ways how

Plus, noncyclical advertising is performing extremely well [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 19, 2024 Reese’s Puffs has a new star on its box. Who is it? A) Reese Witherspoon B) Angel Reese C) A puffer fish D) Mr. Peanut [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [3 ways Gen Z is leading social media usage]( Social media usage is increasing for all generations, but most quickly for Gen Z. This year, US Gen Z social media usage will grow 7.7% versus 1.8% for the general population, according to our May 2024 forecast. “[[Gen Z]( is catching up to millennials almost everywhere,” our analyst Paola Flores-Marquez said on the “[Behind the Numbers: The Daily]( podcast. They’re coming for millennials on Instagram, and soon Reddit, while younger Gen Zers are picking up [Facebook]( as the start of their [social media]( journey, she said. Here are three ways Gen Z is leading social media usage. [Keep reading]( IN THE NEWS [Even without recurring events, the US ad market is surging]( Ad spend in 2024 is receiving a major boost from recurring events like the US election and the Olympics, which will add tens of billions to the ad market. But underneath this surge, noncyclical advertising is performing extremely well. Our view: Beneath the boost from recurring events, the US ad market shows healthy growth. Though retail media is displacing connected TV (CTV) as one of the fastest-growing ad sectors, CTV’s ability to deliver highly targeted advertisements is also getting its moment in the spotlight thanks to political ad spend. [Keep reading]( ANALYSIS [3 holiday shopping trends: Value-driven purchases, in-store resurgence, and the mobile commerce boom]( A truncated holiday spending period with fewer days between Thanksgiving and Christmas and the election will throw a curveball to retail sales this season, our analyst Sky Canaves said on an episode of the “[Behind the Numbers: Reimagining Retail]( podcast. In-store retail will see healthy growth, consumers will continue holding back on splurges, and mobile will uplift overall ecommerce. Here are three trends we’re predicting for the upcoming [holiday]( season. [Keep reading]( THINGS TO KNOW 🖊️ [Google Ads ad copy: What works and what doesn’t in 2024]( 🔗 [LinkedIn is training AI models on your data]( 🩳 [YouTube Shorts to integrate Veo, Google’s AI video model]( 🦁 [Lionsgate signs deal to train AI model on its movies and shows]( ⏸️ [YouTube confirms your pause screen is now fair game for ads]( PODCAST [Behind the Numbers: Inside Google’s digital ad tech antitrust trial]( On today's episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DOJ) case against them, Google’s best defense, and what happens if the DOJ wins. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](