Chart of the Day: Glued to YouTube

YouTube holds the largest share time spent with TV [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis SEPTEMBER 19, 2024 [YouTube holds the largest share time spent with TV]( [YouTube holds the largest share time spent with TV]( Key stat: YouTube claims 10.4% of daily time spent with TV in the US, according to July 2024 data by Nielsen. Beyond the chart: - [YouTube]( is the first streaming platform tracked by Nielsen Gauge to exceed more than a 10% share of daily viewership. - The platform’s growth may be thanks to an increase in viewership of sports content, which reached 35 billion hours in Q2 2024, growing 45% YoY, YouTube’s CEO, Neal Mohan, told the Financial Times. Use this chart: Advertisers can use this chart to plan [connected TV (CTV)]( budgets per streamer and emphasize YouTube’s dominance. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [US Time Spent With Media H2 2024 Update]( (Subscription required) - [Youth and Social Media]( (Subscription required) More Chart of the Day: 9/18 - [ROAS comes first]( | 9/17 - [More on Messenger]( | 9/16 - [Reining it in for the holidays]( | 9/13 - [Searching for clicks]( | 9/12 - [Travel between generations]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up[here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](