Advertisers look local

Instagram introduces teen privacy settings amid safety concerns [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 18, 2024 Nearly 1 in 5 US retail media ad dollars will be spent off-site this year, according to our forecast. Learn how to leverage off-site potential during our “Non-Endemic Advertising: Understanding Its Growing Influence in Retail Media” webinar, tomorrow at 2pm ET. [Register here]( Was this email forwarded to you? Sign up [here](. TOP STORY [Why brands should prioritize visibility in local marketing efforts]( Search, social, and customer ratings and reviews are the most influential channels for driving foot traffic and sales, according to SOCi’s Local Visibility Index 2024. - The index highlights 100 of the most visible local brands in the US, ranked by their performance across [Google]( Yelp, and [Facebook](. - The list includes larger chains like Ace Hardware (No. 56) or Crunch Fitness (No. 99), and smaller, regional brands like Wegmans (No. 12). Why it matters: Increased visibility can improve the bottom line. [Keep reading]( IN THE NEWS [Instagram introduces teen privacy settings amid safety concerns]( Meta is rolling out a “teen accounts” feature on Instagram that automatically makes accounts private for all users younger than 18. The teen account setting includes privacy options to limit who can message, tag, or mention them without parent or guardian approval and an option to turn off users’ account access at night. Our view: If Instagram can maintain a connection with younger users today, it can potentially monetize them as they grow into more active consumers. Meta is riding a delicate line between boosting safety measures to avoid further legal scrutiny and keeping young users on Instagram, and not leaving for competitors with more lax policies, like TikTok and X (formerly Twitter). [Instagram introduces teen privacy settings amid safety concerns]( [Keep reading]( ANALYSIS [Walmart, Target follow Amazon’s lead with member-exclusive deals events]( When it comes to retail memberships, Amazon is the leader, boasting 97.2 million household Amazon Prime members across the US, nearly three-quarters of the country’s total households, per our forecast. - This year, Amazon Prime will bring in $21.86 billion in subscription services revenue, a 12.1% increase YoY, per our forecast. - Part of what makes the membership program so successful is the way that it uses its members-only Prime Day sales events as a flywheel, with exclusive deals driving membership and membership driving sales. Taking a page from [Amazon’s]( playbook, [retailers]( like [Walmart]( Best Buy, and Target are using their own members-only sales events to build out their retail memberships. [Keep reading]( THINGS TO KNOW 👓 [Snap’s new Spectacles inch closer to compelling AR]( 🕜 [TikTok’s future in the US is now up to the courts]( 🤖 [Google to identify AI-generated images in Search and Ads]( 👆 [Search saw consistently higher clickthrough rates than social and retail media worldwide in the last year]( PODCAST [Behind the Numbers: Gen Z’s path to purchase—What most folks get wrong and how social media influences in-store behavior]( On today's episode, we discuss what people get wrong about Gen Z’s path to purchase, their relationship with stores, and how they differ from millennials. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](