What’s driving niche streaming services

Commerce video drives retail growth [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 17, 2024 Nearly two-thirds (66%) of US data and ad professionals have adopted data clean rooms because of privacy legislation and/or signal loss, according to the Interactive Advertising Bureau (IAB) and BWG Strategy. Learn how to make the most of data clean rooms during our webinar tomorrow. [Register here]( Was this email forwarded to you? Sign up [here](. TOP STORY [Why more niche streaming services are popping up]( US streamers will see $66.23 billion in OTT subscription revenues this year, per our December 2023 forecast. Most of that money will come from the biggest players—Netflix, Disney+, Hulu, YouTube, and Paramount+—but over a third ($22.91 billion) will come from other streamers. This potential subscription and ad revenue are why brands like Chick-fil-A and the Dallas Stars NHL team are launching their own streaming services. Here are the driving forces behind the growth of these niche platforms. [Keep reading]( IN THE NEWS [Commerce video drives retail growth]( Some 70% of digital video advertisers are deploying Commerce Video ads as consumers combine product discovery and purchasing into a more seamless experience, with nearly all planning to increase spending on the format, according to the Interactive Advertising Bureau (IAB). Our view: US digital video ad spend will grow 20.8% this year to $108.15 billion; while expansion will slow over the next few years, it will reach $176.67 billion by 2028, per our forecast. Commerce video is poised to play a notable role as brands increasingly turn to this format to capitalize on the rapid shift toward digital shopping. [Keep reading]( ANALYSIS [More discerning shoppers are a challenge for advertisers and publishers in affiliate marketing]( Sophisticated shoppers have long been the lifeblood of the affiliate marketing industry. But as affiliate marketing has grown more visible, many of those shoppers have gotten choosier about the kinds of deals they take, squeezing the margins of both advertisers and publishers. [Keep reading]( THINGS TO KNOW 📲 [Instagram, facing pressure over child safety online, unveils sweeping changes]( 🎄 [Meta unveils new ad tools to help brands drive holiday sales]( 🧑‍✈️ [Copilot Pages is Microsoft’s new collaborative AI playground for businesses]( 🍋 [ByteDance-owned Lemon8 surges in the US]( PODCAST [Behind the Numbers: How generations use social media—Gen Z’s actual favorite platform, the one boomers are adopting the fastest, and more]( On today's episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](