Netflix’s ad progress: 5 charts

Ad industry trust in AI climbs to 57% [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 16, 2024 A new app entered the worldwide top 10 most downloaded apps in August. Which platform jumped into the top 10? A) CapCut B) ChatGPT C) Temu D) Threads [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [5 charts on Netflix’s ad progress: Growth, viewership, Gen Z penetration]( Netflix’s ad tier is less than two years old, but is growing due to its password-sharing crackdown and high demand for connected TV (CTV) advertising. One in 10 US Netflix users will opt for its ad-supported tier next year, and the company’s US ad revenues will surpass $1 billion, per our March 2024 forecast. Here are five charts demonstrating the progress Netflix has made —and the potential it still holds for advertisers. [5 charts on Netflix’s ad progress: Growth, viewership, Gen Z penetration]( [Keep reading]( IN THE NEWS [Ad industry trust in AI climbs to 57%]( More than half (57%) of advertisers trust AI for tasks like ad investment and optimization, up from 33% in 2023, according to a report by Advertiser Perceptions. Our view: This increasing comfort level suggests that as AI tools improve in accuracy and sophistication, advertisers are beginning to see the potential benefits of integrating AI into their content strategies. But this comes with a caveat: Issues of brand suitability and accuracy must be carefully managed to maintain consumer trust. [Ad industry trust in AI climbs to 57%]( [Keep reading]( ANALYSIS [Holiday ecommerce will grow at the fastest rate since 2021]( Online sales will also accelerate to close out 2024. Holiday ecommerce sales will rise 9.5% YoY, a pace not seen in the past two years, and total online sales for November and December will reach $266.89 billion. Holiday ecommerce penetration will reach a new peak in 2024. Holiday retail ecommerce sales will account for 19.8% of total [holiday retail](. This represents holiday ecommerce’s largest jump in share since 2020. [Holiday ecommerce will grow at the fastest rate since 2021]( [Keep reading]( THINGS TO KNOW 📈 [Magna revises 2024 US expansion to +11.4%, most bullish yet]( 🍗 [‘Hot Ones’ could add some heat to Netflix’s live lineup]( 📺 [DirecTV, Disney end blackout, deal includes streamers]( ⚖️ [TikTok is about to get its day in court]( PODCAST [Behind the Numbers: What to make of democratic countries (like Brazil) banning social media apps (like X)]( On today’s podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](