Spotlight: Upcoming Events and Top Guides

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Get Exclusive Marketing Strategies From Nike’s Former CMO]( Join Greg Hoffman, Nike’s former Chief Marketing Officer, in this [exclusive on-demand webinar](. You’ll gain valuable insights from his 28-year tenure building an iconic brand and practical strategies you can implement in your own organization. Learn how you can: - Fuel creativity into campaign creation - Foster a culture of operational excellence through effective teamwork - Strategize, execute, and iterate on marketing campaigns Plus, put these learnings into practice using Greg’s custom monday.com workspace, available for free. [Watch Now]( --------------------------------------------------------------- [Join us at #AWNewYork24]( Join Advertising Week New York this October 7-10, 2024, for an unforgettable celebration of 20 years full of thought leadership from the world's top industry leaders, abundant opportunities for networking with more than 17,000 peers, special events and so much more. Hear from the likes of Drew Barrymore, Terry Crews and Shari Redstone — to name a few. Visit [Advertisingweek.com]( to see new sessions and speakers added daily! [Learn more about #AWNewYork24]( --------------------------------------------------------------- [Slay Your Marketing Strategy]( In the Gen Z market, where attention spans are short, and trends move quickly, staying relevant requires a carefully strategized marketing mix. In this [Marketing Brew deep-dive]( learn how today's marketers are addressing their Gen Z audiences and how brands like RyanAir, Chamberlain Coffee, and Duolingo pass the vibe check. Get insights on marketing to the next generation: - Break down their values, interests, and loyalties - Dissect the brands that dominate the Gen Z market - Learn to communicate with finesse Hard launch your new approach to Zoomer marketing. [Unlock the Guide]( --------------------------------------------------------------- [Why Retail Media Advertisers Are Embracing Non-Endemic Ads]( Live: September 19 at 2pm ET / 11am ET More than half (53%) of advertisers are leveraging non-endemic advertising within retail media networks, according to Merkle. As this trend grows, understanding how to maximize its potential will be key. Join our [Meet the Analyst Webinar]( for insight into the current retail media landscape, including why Amazon and Walmart are leading in non-endemic ad adoption. You’ll walk away with an understanding of on- and off-site strategies and how non-endemic ads can enhance the value of your first-party data. [Register Now]( Made possible by EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](