Chart of the Day: Searching for clicks

Search saw consistently higher clickthrough rates than social and retail media worldwide in the last year [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis SEPTEMBER 13, 2024 [Search saw consistently higher clickthrough rates than social and retail media worldwide in the last year]( [Search saw consistently higher clickthrough rates than social and retail media worldwide in the last year]( Key stat: In Q2 2024, worldwide clickthrough rates (CTRs) for search was 1.63%, more than double that of social (0.66%) and quadruple that of [retail media]( (0.39%), according to a July 2024 report by Skai. Beyond the chart: - [Google]( rollout of AI-generated overviews in May may not have impacted CTRs. The feature, which populates answers to searches directly on the results page, makes it more difficult to measure search ad impressions or return on ad spend. - US search ad spend will grow 11.1% this year, reaching $124.59 billion, according to our March 2024 forecast. Use this chart: Digital advertisers can use this chart to benchmark the performance of their search, social, and retail media ads, and align their ad spend based on their marketing goals. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [US Search Ad Spending Benchmarks: Q3 2024]( (Subscription required) - [Retail Media Search Forecast and Trends 2024]( (Subscription required) More Chart of the Day: 9/12 - [Travel between generations]( | 9/11 - [Meta boulders the competition]( | 9/10 - [Creators made me buy it]( | 9/9 - [Netflix on the up and up]( | 9/6 - [Video wins on retail media]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up[here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](