What’s driving ad spend growth?

Amazon quietly brings ads to its genAI search engine Rufus [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 11, 2024 PayPal’s new ad campaign features Will Ferrell changing the lyrics to what famous ‘80s song? A) “Jump” by Van Halen B) “Call Me” by Blondie C) “Everywhere” by Fleetwood Mac [Keep reading]( Was this email forwarded to you? Sign up [here](. TOP STORY [CTV, retail media, social, and search drive US ad spend growth]( Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search. From 2019 to 2028, total media ad spend in the US is projected to grow at an annual rate of nearly 9%, compared with only 3.9% for the GDP, according to data from the International Monetary Fund, the World Bank, and the Congressional Budget Office. In the days of traditional media, advertising was primarily the purview of companies promoting products tied to the GDP, like automotive and travel, said our analyst Paul Verna, co-author of our [Ad Spending Benchmarks: Q3 2024 report](. As advertising became more digital and more service companies became central to the ad industry, that connection was somewhat broken. [Keep reading]( IN THE NEWS [Amazon quietly brings ads to its genAI search engine Rufus]( Amazon has quietly begun to weave sponsored ads—its core search ad format—into Rufus, the generative AI-powered chatbot it launched earlier this year, per an Adweek report based on Amazon Ads’ September product releases. Our view: GenAI-powered chatbots are still in their early days, and consumers aren’t used to seeing advertising integrated into the responses to their queries. [Amazon quietly brings ads to its genAI search engine Rufus]( [Keep reading]( ANALYSIS [5 key stats on coupons: Best ways to deliver deals that consumers actually use]( Coupons play a bigger role in purchasing decisions as consumers become increasingly value-conscious. More than a quarter (26%) of US adults are using more coupons this year because of the state of the economy, according to July 2024 data by Prosper Insights & Analytics and the National Retail Federation. Here are five stats to better understand how and where consumers are seeking savings. [5 key stats on coupons: Best ways to deliver deals that consumers actually use ]( [Keep reading]( THINGS TO KNOW 📽️ [Adobe previews its upcoming text-to-video generative AI tools]( 📈 [YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed]( 🌀 [Meta to restrict data in Business Tools, impacting ad targeting]( 🤖 [Dentsu unveils next-gen creator initiative, launches with contest on Roblox]( PODCAST [Behind the Numbers: Why so many new peer-to-peer resale marketplaces are being launched and how they can succeed]( On today's episode, we discuss why many retailers are launching peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](