Chart of the Day: Creators made me buy it

Gen Z is more likely than millennials to make online purchases from creators [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis SEPTEMBER 10, 2024 [Gen Z is more likely than millennials to make online purchases from creators]( [Gen Z is more likely than millennials to make online purchases from creators ]( Key stat: 73% of US [Gen Zers]( say they make online purchases from [creators]( compared with 66% of [millennials]( and 59% of adult consumers overall, according to June 2024 data by LTK. Beyond the chart: - Younger generations view [creator]( advertising, such as affiliate content, more favorably. Nearly 40% of Gen Z find affiliate ads at least moderately influential, per our “US Consumer Attitudes on Advertising and Privacy” survey. - US affiliate marketing spend exceeded $10 billion for the first time this year, and is expected to grow 11.9% next year, per our August 2024 forecast. Use this chart: Advertisers looking to engage Gen Z or millennials can use this chart to advocate for greater investment in creators. Retailers and brands can also evaluate the value of creators in their in-store and online strategy. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [Affiliate Marketing Consumer Attitudes 2024]( (Subscription required) - [Creator Economy Revenues Forecast 2024]( (Subscription required) More Chart of the Day: 9/9 - [Netflix on the up and up]( | 9/6 - [Video wins on retail media]( | 9/5 - [AI is for the CTOs]( | 9/4 - [Walmart succeeds Amazon]( | 9/3 - [Creators get political]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up[here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](