Chart of the Day: Netflix on the up and up

YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis SEPTEMBER 9, 2024 [YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed]( [YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed ]( Key stat: [Netflix]( saw a 16.8% increase in digital ad revenue in Q2 2024, marking the fourth consecutive quarter of growth, according to the company’s earnings. YouTube's and Roku’s digital ad revenue growth peaked in Q1 2024, while Disney’s streaming revenue growth peaked in Q3 2023. Beyond the chart: - Netflix’s ad-supported tier is less than two years old and still has room to grow. This year, its [connected TV (CTV)]( ad revenue will reach $760 billion, growing 36.8% YoY, according to our March 2024 forecast. - By phasing out its basic ad-free plan and cracking down on password sharing, Netflix is taking action to boost ad-supported subscriptions. Use this chart: CTV advertisers can use this chart to evaluate spend per platform and highlight growth milestones for major streamers. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [Earnings Report: How Is Digital Advertising Spending Performing Halfway Through 2024?]( (Subscription required) - [US Ad-Supported vs. Ad-Free Streaming Video Viewers 2024]( (Subscription required) More Chart of the Day: 9/6 - [Video wins on retail media]( | 9/5 - [AI is for the CTOs]( | 9/4 - [Walmart succeeds Amazon]( | 9/3 - [Creators get political]( | 8/30 - [Unique about Amazon]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up[here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](