AI search ads perplex marketers

The Trade Desk plans to seize a bigger chunk of CTV advertising [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 9, 2024 Advertisers will spend $54.48 billion on retail media in 2024, accounting for about $1 of every $7 US ad dollars, according to our forecast. Learn more about retail media’s growth and challenges during our Retail Media Ad Spending Trends: Off-Site Growth and Strategic Shifts webinar today at 2pm ET. [Register here]( Was this email forwarded to you? Sign up [here](. TOP STORY [Perplexity will launch ads in Q4, but marketers may be hesitant to invest]( Generative AI search engine [Perplexity]( said it will launch ads in Q4, but the platform will need to win over [advertisers]( and convince them their search ad spend will go further than it does on [Google](. Perplexity’s new ads will be video ads and sponsored questions, per Search Engine Land reporting. With just 15 million active users as of March, Perplexity’s ads will reach a small user base. A slide deck shared with CNBC indicates the platform is emphasizing its capacity to reach educated, high-income professionals who may be in senior leadership at their companies. [Perplexity will launch ads in Q4, but marketers may be hesitant to invest]( [Keep reading]( IN THE NEWS [The Trade Desk plans to seize a bigger chunk of CTV advertising]( The Trade Desk is working on an operating system to run connected TV (CTV) apps that could launch next year, per Ad Age reporting. Our view: Launching a CTV operating system would be a major leap for The Trade Desk, taking it from a measurement and exchange operator to a significant player in CTV advertising. Its ambitions could signal advertising M&A to come and herald significant changes for demand-side platforms and supply-side platforms. [Keep reading]( ANALYSIS [5 charts on Amazon shoppers]( More than 181 million people in the US will be Amazon Prime members this year, representing nearly 7 in 10 (73.7%) US internet users, according to our July 2024 forecast. Many of them turn to influencers before checking out; others can be won over by better discounts from competitor retailers; while some favor Amazon for fashion over groceries. Here are five charts that demonstrate the behavior and attitudes of Amazon shoppers. [5 charts on Amazon shoppers ]( [Keep reading]( THINGS TO KNOW 🛍️ [YouTube takes on TikTok Shop with expanded Shopify partnership]( ⚖️ [Google, DOJ face off in battle over online display ads]( 🏅 [Walmart beat Amazon in worldwide digital ad revenue growth for the second quarter in the past year]( 🧑‍💻 [CTOs are responsible for driving generative AI strategy]( PODCAST [Behind the Numbers: Why the California AI bill matters so much]( On today's episode, we discuss what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](