All 👀 on privacy

TikTok helps films thrive in theaters with younger audiences [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis SEPTEMBER 6, 2024 A Starbucks deal with Geri Horner—also known as Ginger Spice—fell through after a dispute between the Spice Girl and Starbucks over what to name her signature drink. What did Horner want to name the coffee? A) Ginger spice latte B) Hornerchatta C) Geri latte [Keep reading]( Was this email forwarded to you? Sign up [here](. TOP STORY [Marketers should keep their eyes on privacy as signal loss, privacy laws mount]( [Google]( may have reversed its decision to deprecate third-party cookies, but providing individual consumers with the ability to opt-out is still likely to decrease signal loss, according to our analyst Evelyn Mitchell-Wolf. In addition, increased legislation and consumer concerns around privacy will require [marketers]( to invest in privacy-safe ways to collect and [activate]( data. “Signal loss is real, and preparation is key,” said Mitchell-Wolf. “If an advertiser hasn’t put any effort into a signal-agnostic targeting and measurement strategy, they will struggle with reach and visibility into performance. And it’s not just about achieving legal compliance or avoiding enforcement action. Advertisers must treat consumer data with the utmost respect and care or risk their relationship with customers.” [Keep reading]( IN THE NEWS [TikTok helps films thrive in theaters with younger audiences]( TikTok is transforming film promotion by driving movie discovery and boosting box office success, according to a report from the platform’s marketing science team. Nearly half of TikTok users discover new movies on the platform, and over a third purchase tickets after seeing a movie promoted on TikTok. Our view: While older adults increasingly opt out of theater experiences—58% of those 55 and older don’t attend cinemas at all—younger audiences (18 to 34) remain enthusiastic about moviegoing. That aligns with TikTok’s ability to engage and influence these demographics. [TikTok helps films thrive in theaters with younger audiences]( [Keep reading]( ANALYSIS [3 challenges brands face with the growth of retail marketplaces]( Fast shipping, the vast selection of products, and high-quality customer service add to consumers’ growing attraction to online retail marketplaces, our analyst Sky Canaves said. “If there are any issues with the order, for example, there’s a trusted intermediary between the buyer and seller, which is why consumers may often feel that they have greater trust in marketplaces,” she said. Next year, US retail sales on marketplaces will reach $516.48 billion, accounting for 39.1% of US ecommerce overall, according to our May 2024 forecast. However, for brands to seize the increasing importance of marketplaces, they’ll face heated competition, intricate operations, and a need for more defined business goals. [Keep reading]( THINGS TO KNOW 👀 [How to improve brand visibility in organic search]( 🤖 [Salesforce CEO says company is going all-in on AI agents]( ▶️ [New website visits goal available in YouTube Studio]( 🌐 [Location app Life360 is building an ad platform]( PODCAST [Behind the Numbers: Why Pavel Durov’s arrest spooked social media giants, swapping barcodes for QR codes, and more]( Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on[YouTube]( us on Instagram.]( [The Weekly Listen: Why Pavel Durov’s arrest spooked social media giants, swapping barcodes for QR ones, and more]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](