Chart of the Day: Video wins on retail media

Video is the most effective Amazon ad solution, according to retail decision-makers [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis SEPTEMBER 6, 2024 [Video is the most effective Amazon ad solution, according to retail decision-makers]( [Video is the most effective Amazon ad solution, according to retail decision-makers ]( Key stat: 48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor. Another 39% believe sponsored products are [Amazon]( ROAS-driving ad solution. Beyond the chart: - This year, video will make up 35.7% of total US [digital ad]( spend, amounting to $108.15 billion, according to our March 2024 forecast. - Amazon’s $41.95 billion in US [retail media]( ad revenue this year will account for more than three-quarters (77.0%) of the total retail media ad market, according to our March 2024 forecast. Use this chart: Advertisers can use this chart to evaluate their Amazon ad spend and make a case for diversifying ad formats. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [The Retail Media Opportunity]( (Subscription required) - [US Amazon Ecommerce Forecast 2024]( (Subscription required) More Chart of the Day: 9/5 - [AI is for the CTOs]( | 9/4 - [Walmart succeeds Amazon]( | 9/3 - [Creators get political]( | 8/30 - [Unique about Amazon]( | 8/29 - [Social’s next milestone]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up[here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](