Chart of the Day: Social’s next milestone

Social media users will surpass linear TV viewers next year [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis AUGUST 29, 2024 [Social media users will surpass linear TV viewers next year]( [Social media users will surpass linear TV viewers next year ]( Key stat: Next year, US monthly social network users will reach 236.4 million, exceeding the 228.6 million linear TV viewers, according to our June 2024 forecast. Beyond the chart: - Linear TV will lose 1.5% of its US viewers next year. - Even though its share of media time is declining YoY, [linear TV]( will still command more video viewing time spent than [social media]( and YouTube in the next couple of years. In 2025, US adults will spend two hours and 49 minutes (2:49) per day with linear TV, compared with social video’s 53 minutes and YouTube’s 37 minutes. Use this chart: Digital advertisers could track the migration of linear TV viewers and make a case for reallocating its ad spend to YouTube and social media. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [US Social Network Forecasts 2024]( (Subscription required) - [US Time Spent With Media H2 2024 Update]( (Subscription required) More Chart of the Day: 8/28 - [Digital ad duel]( 8/27 - [Ad breakdown by device, digital]( | 8/26 - [Retail top 10]( | 8/23 - [Who wants to play?]( | 8/22 - [Turning posts into presents]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up[here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](