Gen Alpha’s favorite brands

US ad market sees 14% growth in July, marking 15th consecutive month of expansion [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 28, 2024 It’s US Open season, and while Serena Williams isn’t competing this year, she’s still making headlines. The GOAT is hosting a box for influencers to watch the tournament in partnership with which big brand? A) NIke B) On Running C) Gatorade D) Ulta Beauty [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Digital giants top Gen Alpha’s list of coolest brands]( YouTube, Netflix, and Amazon are Gen Alpha’s coolest brands, per an August 2024 report by Beano Brain that surveyed more than 55,000 kids under 14. To foster relationships with the generation that not only has growing spending power of its own, but also influences parent purchases, marketers will have to understand its evolving digital habits. [Keep reading]( IN THE NEWS [US ad market sees 14% growth in July, marking 15th consecutive month of expansion]( The US advertising market kicked off the third quarter with impressive growth, with spend in July increasing nearly 14% YoY, according to Guideline’s latest US Ad Market Tracker. This significant uptick contrasts sharply with the same month in 2023, which saw a 7% rise. Our view: July’s robust growth in the US ad market is a promising sign, but it's not time to declare victory just yet. While the YoY increase is certainly encouraging, it’s essential to consider the broader economic context. [Keep reading]( ANALYSIS [Why does generative AI for retail personalization matter right now? Plus, get a use case]( Personalization is a priority for retailers. Almost 90% of business leaders worldwide believe personalization will be valuable to their success in the next three years, per a May 2024 survey by Method Research, Rep Data, and Twilio. Brands offering a high level of personalization are reporting improved conversion rates, customer engagement, customer satisfaction, average order value (AOV), and lifetime value, per a February 2024 survey by Deloitte. [Keep reading]( THINGS TO KNOW 🎵 [Meta and Instagram spotted developing a new social music-sharing feature]( 🎯 [Google introduces YouTube creator-based audience targeting]( 🍏 [Apple is cutting jobs across its Books and News apps]( 👻 [Snap seeks to reach teachers ahead of new school year]( PODCAST [Behind the Numbers: The unofficial most interesting retailers list (August)]( Each month, our committee puts together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts.[Follow us on Instagram.]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](