Chart of the Day: Digital ad duel

Digital ad revenue is growing faster for Google than Microsoft [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis AUGUST 28, 2024 [Digital ad revenue is growing faster for Google than Microsoft]( [Digital ad revenue is growing faster for Google compared with Microsoft ]( Key stat: Since Q3 2023, Google has seen double-digit worldwide digital ad revenues growth—more than doubling that of Microsoft’s, according to the companies’ earnings. Beyond the chart: - [Google]( US ad revenues will reach $77.49 billion this year, accounting for 25.6% of total digital ad spend, per our March 2024 forecast. - The company’s continued dominance in search is fueling its growth, but the US ruling against [Google’s search monopoly]( could let competitors steal market share. Use this chart: Marketers can emphasize Google’s position as a digital ad giant and the overall health of the digital ad industry, and make a case for increasing investment in two leading search platforms. [Read online]( [Connect with us today]( to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: - [Earnings Report: How Is Digital Advertising Spending Performing Halfway Through 2024?]( (Subscription required) - [Chrome’s New Path for Privacy]( (Subscription required) More Chart of the Day: 8/27 - [Ad breakdown by device, digital]( | 8/26 - [Retail top 10]( | 8/23 - [Who wants to play?]( | 8/22 - [Turning posts into presents]( | 8/21 - [B2B gets its B-roll]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. [See how clients use them]( to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](