Chart of the Day: Digital Spend vs. Time Spent

Meta’s ad share is nearly 3 times the share of time spent on its platforms [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis AUGUST 19, 2024 [Meta’s ad share is nearly 3 times the share of time spent on its platforms]( [Meta’s ad share is nearly 3 times the share of time spent on its platforms]( Key stat: [Meta]( will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast. Beyond the chart: - Despite gripes from users about the increasing number of ads on[its platforms]( like Instagram, Meta reported that Q2 usage was on the upswing. The number of users across Meta’s apps grew 7%, while impressions and price per ad each grew 10%. - In contrast, [connected TV]( (CTV) spend on platforms like [Netflix]( and [YouTube]( consumers also spend a considerable amount of digital time—isn’t keeping up with the consumer shift from linear to digital. - Meta has built an outsized ad spend share by facilitating trackable ROI and easy ad placements. Meanwhile on CTV, the ad industry has been slow to meet consumer time spent Use this chart: - Identify underserved platforms with high engagement. - Balance digital ad spending with user engagement. - Consider the ROI of platforms based on time spent. [Read online]( More like this: - [5 charts that demonstrate YouTube’s reach: Ad spend, users, and Gen Z]( - [Netflix generates more ad revenues per viewer than other streamers, but gap narrows]( - [TikTok leads time spent on social for most US adults]( - [US Time Spent With Media H2 2024 Update]( (EMARKETER subscription required) More Chart of the Day: - 8/16 - [Commerce media opportunity]( - 8/15 - [Social media across generations]( - 8/14 - [Much ado about AI]( - 8/13 - [Digital media darling]( - 8/12 - [Who actually likes cookies?]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](