Reputation (brand version)

Walmart’s advertising business outpaces Amazon with Q2 growth of 26% [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis AUGUST 16, 2024 What’s in a click? How has Facebook’s average click-through rate for lead campaigns changed between 2023 and 2024? A) Increased B) Decreased C) Stayed the same [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [As search engines become smarter, brand reputation basics matter even more]( The AI that powers today’s search engines is getting smarter. Failing to manage your brand’s online reputation can damage it and lower its search engine ranking. Basics like managing reviews, updating content, and business listings are essential to keep your brand visible and controversy-free. “External factors, such as the quality of backlinks, online reviews, and social media mentions, can influence a search algorithm’s view on the trustworthiness of a website,” our analyst Kelsey Voss wrote in our B2B SEO and the Impact of AI on Organic Search report. [Keep reading]( IN THE NEWS [Walmart’s advertising business outpaces Amazon with Q2 growth of 26%]( Walmart's advertising business continues to be a significant growth engine, boosting the company’s Q2 financial performance. Walmart’s ad growth of 26% surpasses that of its retail and commerce competitor Amazon, whose advertising unit grew up 20% YoY, to $12.8 billion—and fell just short of expectations. Our take: This expansion underscores Walmart's successful diversification efforts beyond its traditional retail operations, especially in digital and data-driven sectors. The robust performance of Walmart's ad business signals its increasing importance to the company’s profitability. [Keep reading]( ANALYSIS [AI reshapes brand engagement from basic assistance to immersive experiences]( AI will evolve from customer engagement tool to brand ambassador. As an example, Airbnb’s plan to create an ultimate concierge using GamePlanner.AI signals the move toward assistants that go beyond answering basic queries. These bespoke advanced AI systems will offer personalized experiences that feel more like interacting with a knowledgeable brand representative than a standard chatbot. The trend could be encouraged by the 77% of consumers in the US and Europe who say they’re either very or fairly comfortable with AI being used to make chatbots more helpful, per an Adobe and Econsultancy survey. [AI reshapes brand engagement from basic assistance to immersive experiences]( [Keep reading]( THINGS TO KNOW 🔧 [Meta updates AI ad system for further campaign customization]( 🧠[Study suggests that even the best AI models hallucinate a bunch]( 🌎 [Google brings AI answers in Search to new countries]( 🧵 [Threads gains multiple drafts, audience insights, and more]( 🍏 [Inside the Gen-Z operation powering Harris’ online remix]( PODCAST [Behind the Numbers: The Paris Olympics’ ads and viewership habits, X sues advertisers, and more]( Tune in on [Apple Podcasts]( [Spotify]( or wherever you listen to podcasts. Or watch our video podcast on[YouTube]( us on Instagram.]( [The Weekly Listen: The Paris Olympics’ ads and viewership habits, X sues advertisers, and more]( [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](